“I’m happy as long as I’m making something honest”.
After years of taking a backseat with behind-the-scenes producing, the London-born producer is now driving rapidly to solo success! Fred Gibson helped to create some of the most iconic chart-topping hits from the last decade, including: ‘Shotgun’ by George Ezra, ‘Take me back to London’ by Stormzy as well as cowriting and producing Ed Sheeran’s last 2 albums that went to number 1!
At only 16 years old, the young Fred Gibson met heavyweight of the producing game Brian Eno at an a cappella singing class in London. Fred told NME magazine that the super producer Eno became his mentor, “he took me under his wing after seeing my production work, he’s always in touch and giving me advice”. Fred also revealed that Eno was the person who sparked the idea to experiment with solo producing. One day, he received a text from the established musician saying “Enough Fred! Time to get back to your own stuff!” and from that point on he has never looked back!
Fred Again.. has developed a distinctive and futuristic style with his own music. His trilogy of albums named ‘Actual life’, with the third release coming out on the 28th of October, each use storytelling to create depth. The albums operate almost as a diary of his life, Fred said “it’s like the makeup of my camera roll made into songs” highlighting how personal, emotive, and intimate these projects are.
Fred Again’s sound mirrors the fast-paced life he lives in Central London; he uses his local area to generate more ideas, sitting with his laptop in modern art galleries, the busy South Bank and even the tube as they are all filled with an abundance of people and sounds.
The sampling genius innovatively creates his high-speed electronic remixes by seeking inspiration from anyone and anything around him. One of the original samples on the first ‘Actual life’ came from a video of a conversation Fred had with American construction worker Carlos, who shared the encouraging words “We gone make it through” which features as the centre piece of the album. Fred magically created ‘Faisal (envelops me)’ after stumbling across a video of talented vocalist Faisal Salah walking down the streets of London singing before chopping up the sound and adding his own vocals over the top.
The hype surrounding Fred Again is ridiculous especially after he dropped an electrifying Boiler Room set that’s already being called the best yet by listeners across the world. The London performance has received over 6.5 million views on YouTube in just 2 months. The standout moment of the thrilling 70-minute set was when he dropped the collaboration with Swedish House Mafia and Future, ‘Turn On The Lights Again’ as the energy of the crowd increased to a new level. It’s no surprise that he has an enormous dedicated fanbase with some even claiming “he could mix oil and water”!
Fred Again.. is starting a new wave of dance music that is more creative and spontaneous than ever! He has quickly become a fan favourite due to his passion for creating, emphasized by his infectious energy when live performing and of course his quirky random samples.